How Med Spas Can Increase Revenue with Social Media Advertising
Are you a med spa owner struggling to create social media advertising campaigns that actually…work?
Did you know that you are not alone? 62% of small business owners say Facebook Ads miss their targets.
Launching ad campaigns on social media that are effective are imperative to generating revenue. While impressions, engagement and awareness help boost your business – driving toward conversions is where you will see the power of social media advertising for your business.
The good news is that it’s time to stop gambling with social media ads. We are here to help! Keep reading for helpful ways to elevate your social media advertising campaigns.
Consider Your Audience
Social media advertising is not just Facebook ads. Youtube, LinkedIn, Twitter, Instagram and Pinterest, for example, are just a few social media platforms you can run successful campaigns for your business.
As a medspa, you should direct your marketing dollars primarily on Facebook and Instagram to reach your audience in and around your business.
By researching your audience on social media, you can learn more about how to communicate with them through your ads. Conducting audience insights prior to launching a campaign helps you target your ads, generate effective ad copy and graphics to meet the needs of your prospects.
Always start here so you aren’t gambling with the WHO of your social media advertising campaigns.
Focus on Guiding Your Prospects through Your Funnel
I know, I said the word – FUNNEL. Don’t stop here, keep reading. This is certainly important to translating your social media ad campaigns to actual revenue.
Often, med spas will go straight for the sale (conversion) on their social media ad campaigns. You might get lucky a few times and convert some very cold prospects – however, let’s look at a real-world example.
As a medspa owner, you likely run into people you can serve at networking events or social gatherings, for instance. You might introduce yourself and then begin a conversation. Right after introductions you aren’t likely to blurt out your current special on Botox injections (unless they ask, of course).
Likewise, this is why you don’t do this on social media either.
Running cold ad campaigns on social media is not just a one-step process. Warming up your prospects, building trust and then promoting an offer will lead to higher quality conversions.
Pro Tip: Don’t focus on boosting posts
. Create an offer, generate interest and retarget for optimal, high-quality conversions.
Test, Test, Test
One of the main differences between a successful ad campaign and an
unsuccessful campaign is testing. Above all, testing your ad campaigns drives more conversions on social media advertising.
What should you test on your ad campaigns? From a high level, you always want to test the following on your ad campaigns:
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- Ad Creative
- Ad Copy
- Audience Targeting
- Objectives
Did you know that over 160 million businesses use Facebook every month to communicate with their customers? Now more than ever, testing your campaigns and audiences is essential to cutting through the noise of your audience’s newsfeed.
Setting aside a budget for testing allows you to better analyze your data in order to launch campaigns that convert as well as scale those campaigns.
About Backstage Digital
Are you tired of gambling with social media advertising? Our team can help bring conversions to your ad campaigns. Backstage Digital is a digital marketing agency in The Woodlands, TX. Our team specializes in working with med spas across the US to grow their business. In addition, we know the importance of working with a transparent digital marketing agency and offer our clients a cutting-edge solution. If you are interested in partnering with us, click here to send our team a message!Laun