How Med Spas Can Increase Revenue with Social Media Advertising

Are you a med spa owner struggling to create social media advertising campaigns that actually…work?

Did you know that you are not alone? 62% of small business owners say Facebook Ads miss their targets.

Launching ad campaigns on social media that are effective are imperative to generating revenue. While impressions, engagement and awareness help boost your business – driving toward conversions is where you will see the power of social media advertising for your business.

The good news is that it’s time to stop gambling with social media ads. We are here to help! Keep reading for helpful ways to elevate your social media advertising campaigns.

Consider Your Audience

Social media advertising is not just Facebook ads. Youtube, LinkedIn, Twitter, Instagram and Pinterest, for example, are just a few social media platforms you can run successful campaigns for your business.

As a medspa, you should direct your marketing dollars primarily on Facebook and Instagram to reach your audience in and around your business.

By researching your audience on social media, you can learn more about how to communicate with them through your ads. Conducting audience insights prior to launching a campaign helps you target your ads, generate effective ad copy and graphics to meet the needs of your prospects.

Always start here so you aren’t gambling with the WHO of your social media advertising campaigns.

Focus on Guiding Your Prospects through Your Funnel

I know, I said the word – FUNNEL. Don’t stop here, keep reading. This is certainly important to translating your social media ad campaigns to actual revenue.

Often, med spas will go straight for the sale (conversion) on their social media ad campaigns. You might get lucky a few times and convert some very cold prospects – however, let’s look at a real-world example.

As a medspa owner, you likely run into people you can serve at networking events or social gatherings, for instance. You might introduce yourself and then begin a conversation. Right after introductions you aren’t likely to blurt out your current special on Botox injections (unless they ask, of course).

Likewise, this is why you don’t do this on social media either.

Running cold ad campaigns on social media is not just a one-step process. Warming up your prospects, building trust and then promoting an offer will lead to higher quality conversions.

Pro Tip: Don’t focus on boosting posts

. Create an offer, generate interest and retarget for optimal, high-quality conversions.

Test, Test, Test

One of the main differences between a successful ad campaign and an unsuccessful campaign is testing. Above all, testing your ad campaigns drives more conversions on social media advertising.

What should you test on your ad campaigns? From a high level, you always want to test the following on your ad campaigns:

- Ad Creative
- Ad Copy
- Audience Targeting
- Objectives

Did you know that over 160 million businesses use Facebook every month to communicate with their customers? Now more than ever, testing your campaigns and audiences is essential to cutting through the noise of your audience’s newsfeed.

Setting aside a budget for testing allows you to better analyze your data in order to launch campaigns that convert as well as scale those campaigns.

About Backstage Digital

Are you tired of gambling with social media advertising? Our team can help bring conversions to your ad campaigns. Backstage Digital is a digital marketing agency in The Woodlands, TX. Our team specializes in working with med spas across the US to grow their business. In addition, we know the importance of working with a transparent digital marketing agency and offer our clients a cutting-edge solution. If you are interested in partnering with us, click here to send our team a message!Laun

Reason 1: Strategy

If you have been managing your social media profiles without a documented strategy, this is working against you. When you choose to partner with a company for your social media marketing efforts, they will document a social strategy custom to your brand that will answer questions like below.

What is the competitive landscape like on social media?

Who are the influencers in your industry and how do we communicate with them?

What are our current messaging strategies across other marketing channels and how do we integrate them into social media?

What types of content work/don’t work?

Waking up every morning and asking yourself “what am I going to post on the company’s page today?” is not a strategy, it’s putting social media last – and in this day and time, that is more detrimental to your brand than you can imagine.

Reason 2: Time

Your time is valuable. Spending hours on social media posts and content might translate to your bottom line, if done right. But is that the highest use of your time? If you met with potential investors or high-dollar prospects instead, would that generate even more?

Everything we do is a trade-off of value versus our time. If your best use of time is managing and generating content for your social channels, then don’t stop doing it. However, many business owners or higher ups can generate more money spending their time in other areas.

Always live by the highest best use of your time, and when considering your social media marketing, it is no different.

Reason 3: Knowledge

I’ve been in digital marketing for years, and social media channels come and go – while others constantly evolve. Keeping up with the latest is important, but understanding which channels would make the biggest impact for your brand is essential.

Digital marketing agencies who provide social media marketing services live and breathe this world. From blogs to events, they are extremely knowledgeable in best practices, innovative strategies and can tailor social to meet your business goals.

Don’t be fooled by a high schools graduate who knows the “ins and outs” of Instagram, because the moment you ask them about Facebook’s advertising terms and conditions, they probably won’t have a clue. (Facebook owns Instagram, just to clarify)

Reason 4: Costs

If you are looking at increasing your social media activity, or it has just become too time consuming to handle, there are costs associated to whichever direction you take.

In-house – hiring someone in-house sounds great, but the added costs of benefits, training and risks that come with them might not outweigh the reasons you chose to keep it in house. Also, if you have a small to medium sized business, a full-time employee might not have enough social media work to keep them busy for 40 hours a week.

Do It Yourself – As a business owner, you might choose to manage it yourself because “it doesn’t cost you anything”. Sure, that might seem like the case but remember that your time is valuable and always play by the highest use scenario when choosing to DIY.

Partnering – when you decide to partner with a social media agency, it’s like a burden has been lifted. You typically will have a monthly cost associated to this arrangement, but having the reassurance that you are working with a knowledgeable partner who can actually generate revenue for you allows you time to focus on your core business areas.

Reason 5: Revenue

The money that you can make using social media marketing will likely make you drop your jaw. After deciding that you want to partner with a digital marketing agency, be sure the strategy they deliver is in line with your business goals, aka revenue.

Don’t waste time inconsistently representing your brand on social media. Make a plan, work with a knowledgeable partner and see revenue, it’s that simple.