5 Great Questions to Ask a Digital Marketing Agency Before You Hire Them
Written By Brittni Castilaw
When it comes to hiring a digital marketing agency partner, there are several things to consider. If you’ve interviewed a potential agency, you probably have certain questions you’d like answered. We’ve outlined a few to add to your list to ensure you find the right fit for your business.
How Long Has Your Digital Marketing Agency Been in Business?
Learn more about the agency’s background by asking about their history. While there isn’t a magic number of years that gives you a hard yes/no during your interviewing process – what you’re looking for is expertise in the digital marketing field.
Even agencies that are newer have the potential to bolster your business. Use this question to learn about the expertise of those who will be working on your project and what they can bring to the table.
What Type of Clients Does Your Digital Marketing Agency Work With?
Most often, digital marketing agencies work with specific niches. It is important to understand if this partner has experience in your business area. This can give you assurance they will be able to meet the objectives of your campaign.
This question also opens the conversation to allow the agency partner to expand on what type of results they have garnered for businesses like yours.
How Quickly Can Our Project Get Started?
There is likely lead time for most digital marketing projects. This will depend heavily on what type of project (website, SEO, Social Media, Etc.), how quickly contracts are signed and access is given to the agency. Lead time could be 1-2 days or a couple of months.
Understanding the timeline helps keep everyone on the same page and under the same expectation. Digital marketing agencies work with several clients so understanding how your project aligns with their timeline is important when deciding.
Do you have any case studies?
We like to call it “the proof is in the pudding” – because that is exactly what this is. Ask them for previous work results. You want to see that they have delivered results for their clients in the past.
This will build trust between you and the digital agency partner which is essential prior to jumping into a business relationship.
How Often will I see Results?
If an agency does not provide any type of reporting, this should be a red flag. Having monthly reporting should be the minimum. What’s better is when a client offers technology that delivers 24/7 digital marketing reporting for their clients.
Transparency in your digital marketing spend is a factor when seeing results. Having a digital marketing agency partner that delivers results and timely reporting is an important factor. Learn more about how to track ROI for your digital marketing efforts here.
Digital marketing agency partners provide valuable strategies, deliver impeccable results and can serve as a right hand to your business. Selecting the best fit is essential to having a successful partnership. Contact us to see if we can help propel your business forward with digital marketing solution.
About Backstage Digital
Backstage Digital is a full service digital marketing agency based out The Woodlands, TX serving clients across the US. Our goal is to be an extension of your business while delivering leads utilizing online marketing channels like social media marketing, SEO, paid advertising (Google Adwords, YouTube and Social Media Advertising) and Content Marketing. If you are interested in partnering with our team, fill out the form here and we can jump on a quick call to see if we should work together.