Backstage Digital – Top Digital Marketing Agency in Texas

Client Login

Tag: social media

Posted on

How Med Spas Can Increase Revenue with Social Media Advertising

medspa marketing

How Med Spas Can Increase Revenue with Social Media Advertising

medspa marketing

Are you a med spa owner struggling to create social media advertising campaigns that actually…work?

Did you know that you are not alone? 62% of small business owners say Facebook Ads miss their targets.

Launching ad campaigns on social media that are effective are imperative to generating revenue. While impressions, engagement and awareness help boost your business – driving toward conversions is where you will see the power of social media advertising for your business.

The good news is that it’s time to stop gambling with social media ads. We are here to help! Keep reading for helpful ways to elevate your social media advertising campaigns.

Consider Your Audience

social media audience insights  Social media advertising is not just Facebook ads. Youtube, LinkedIn, Twitter, Instagram and Pinterest, for example, are just a few social media platforms you can run successful campaigns for your business.

As a medspa, you should direct your marketing dollars primarily on Facebook and Instagram to reach your audience in and around your business.

By researching your audience on social media, you can learn more about how to communicate with them through your ads. Conducting audience insights prior to launching a campaign helps you target your ads, generate effective ad copy and graphics to meet the needs of your prospects.

Always start here so you aren’t gambling with the WHO of your social media advertising campaigns.

Focus on Guiding Your Prospects through Your Funnel

I know, I said the word – FUNNEL. Don’t stop here, keep reading. This is certainly important to translating your social media ad campaigns to actual revenue.

Often, med spas will go straight for the sale (conversion) on their social media ad campaigns. You might get lucky a few times and convert some very cold prospects – however, let’s look at a real-world example.

As a medspa owner, you likely run into people you can serve at networking events or social gatherings, for instance. You might introduce yourself and then begin a conversation. Right after introductions you aren’t likely to blurt out your current special on Botox injections (unless they ask, of course).

Likewise, this is why you don’t do this on social media either.

Running cold ad campaigns on social media is not just a one-step process. Warming up your prospects, building trust and then promoting an offer will lead to higher quality conversions.

Pro Tip: Don’t focus on boosting posts

. Create an offer, generate interest and retarget for optimal, high-quality conversions.

Test, Test, Test

One of the main differences between a successful ad campaign and an unsuccessful campaign is testing. Above all, testing your ad campaigns drives more conversions on social media advertising.

What should you test on your ad campaigns? From a high level, you always want to test the following on your ad campaigns:

    • Ad Creative
    • Ad Copy
    • Audience Targeting
    • Objectives

Did you know that over 160 million businesses use Facebook every month to communicate with their customers? Now more than ever, testing your campaigns and audiences is essential to cutting through the noise of your audience’s newsfeed.

Setting aside a budget for testing allows you to better analyze your data in order to launch campaigns that convert as well as scale those campaigns.

About Backstage Digital

Are you tired of gambling with social media advertising? Our team can help bring conversions to your ad campaigns. Backstage Digital is a digital marketing agency in The Woodlands, TX. Our team specializes in working with med spas across the US to grow their business. In addition, we know the importance of working with a transparent digital marketing agency and offer our clients a cutting-edge solution. If you are interested in partnering with us, click here to send our team a message!Laun

Posted on

7 Ways to Ignite Your Business with Digital Marketing

digital marketing ideas houston

7 Ways to Ignite Your Business with Digital Marketing

Digital marketing can sometimes feel overwhelming because there can be so many moving parts for your business. We are here to help! Below we have outlined 7 ways to use digital marketing to ignite your business.

1. Engage on Social Media Platforms as Your Business

Did you know that many forget about this important aspect of social media marketing? So many times, a business jumps on their Instagram page to make a post and then closes the platform until it is time for the next post.

Take a few minutes before you post your content to interact with individuals in your feed, find new prospects through searching hashtags and responding to any comments or DMs on your profile.

Not only will this help humanize your brand, Instagram loves it when you hang out on their platform vs. just hopping on to post and hopping off.

Sort your Instagram following to those you’ve least interacted with and make an effort to build a relationship through social media with those individuals!

2. Launch an Email List Building Strategy

Does building an email list seem overwhelming? It doesn’t have to be! Start small and continue to provide value to your audience, while creating actionable ways to build your email marketing list. Below are some ways to increase your subscribers:

  • Include options on your website to subscribe
  • Create social media posts to promote your emails, exclusive email content helps increase subscriptions
  • Launch a promotion or a giveaway for those who signup for your email
  • Attend tradeshow events to grow your audience
  • Launch Social Media Advertising Campaigns that build your email list

Building your email list should be a top priority for your business. It is essential to have subscribers who want your content and are interested in what you are saying. Things can change quickly on digital channels that you do not control.

3. Keep Fresh Content on Your Website

Built your website years ago and have just let it sit since then? Guess what, that is not helping your business much at all. Having a monthly website strategy can help you play into search engine algorithms while also keeping your audience up to date on new services, staff changes and more!

 

Not sure what content to add to your website? Consider launching a blog and strive to create one blog post a month!

4. Plan, Plan, Plan

We like to call this “putting pen to paper” and that is exactly what you should do. Take some time to brainstorm ways that you can leverage digital marketing channels that align with your business goals. Your plan should always start with goals, then outline exactly what steps you will take to meet those goals. 

If planning an entire year’s digital marketing efforts feels overwhelming, start with a quarterly plan, and begin executing.

5. Create a Marketing Funnel

Want to supercharge your business? Create a marketing funnel that continuously brings new prospects into your business. A funnel does the heavy lifting with automatic emails or SMS messages from those who opt-in to your offer.

Be sure to market your funnel across several different channels like Google Adwords, Social media ads and on your website!

6. Generate Lead Magnets

A lead magnet is something that you create and giveaway for free in exchange for contact information. This could be an e-book, checklist, webinar, etc. This type of lead magnet is great for building out your pipeline as well as increasing your email subscribers.

Keep your lead magnet hyper-targeted to your ideal audience for higher conversion rates of the right prospect.

7. Think Long-Term and Short-Term Marketing

Certain digital marketing channels (like Google Adwords and Facebook Advertising) are short term and your ROI typically happens quicker. Long-term digital marketing channels include SEO (Search Engine Optimization) and organic social media content.

Most short term channels include monetary investment, but the payoff is quicker for your business. These will definitely generate short-term successes but are just as important as your long-term strategies that help your business continue to grow. The ROI for long-term marketing channels is a bit longer, but the wait and effort are worth it!

Invest time and resources into a multi-channel marketing approach to build a lasting business.

Digital marketing can ignite your business but only if a strategic approach is taken. If you are looking for ways to take your business to the next level, let our team help!

About Backstage Digital

Backstage Digital is a digital marketing agency serving small and medium sized businesses across the US. We specialize in SEO, PPC, Social media marketing, social media advertising and data analytics. We serve as the marketing arm for our clients and build strategies that meet business goals. Contact us to learn more.

  • 832-948-5930
  • info@backstagedigitalagency.com
  • 8000 Research Forest Drive
    Suite 115-341
    The Woodlands, TX 77382

Subscribe to our newsletter

Posted on

Should Your Business be on Social Media?

Businesses on social media

Is your audience made up of humans?

If you answered yes, then social media isn’t just an option for your business, it’s essential. However, being stretched across every social media channel to market your business isn’t what we recommend either.

Social media is a channel to communicate and educate your audience. It has extremely targeted capabilities to allow you to promote your content to those who are more likely to be interested in your products and services.

From Instagram to Pinterest to Facebook, choosing the right combination of outlets is important. Here’s what to consider:

Your Audience

Always consider your audience when choosing any marketing channel, digital or not. Certain social channels are great for reaching the 12-20 age group while others lean towards women 25-45. No social media channel will hit all of the groups, so always consider the best combination to target your efforts towards.

Bandwidth

If you are tackling your social media marketing alone – bandwidth is important. Being “present” across 15 social media channels, yet lacking consistency, powerful content or responses to comments hurts your brand more than helps it. Don’t stretch yourself thin when it comes to social media, devote the energy and resources needed to each individual channel to be successful.

Budget

The days of growing a social media audience for free are way back in our rear-view mirror. Facebook algorithms, privacy settings and changing audiences have made competing for eyeballs easier said than done.

Facebook, for example, looks at the quality of the content, the engagement after a short period and several other factors to decide if the post is worth showing to more people. Boosting posts and running ad campaigns are not only effective, they generate quality leads when done right.

The short answer to asking if your business should be present on social media is yes, but to impact your bottom line, you’ve got to be more than present on those channels. Social media gives brands a platform to tell their story, humanize their brand and engage with their audience to not only build a stronger brand, but build revenue across these platforms.