7 Ways to Ignite Your Business with Digital Marketing

Digital marketing can sometimes feel overwhelming because there can be so many moving parts for your business. We are here to help! Below we have outlined 7 ways to use digital marketing to ignite your business.

1. Engage on Social Media Platforms as Your Business

Did you know that many forget about this important aspect of social media marketing? So many times, a business jumps on their Instagram page to make a post and then closes the platform until it is time for the next post.

Take a few minutes before you post your content to interact with individuals in your feed, find new prospects through searching hashtags and responding to any comments or DMs on your profile.

Not only will this help humanize your brand, Instagram loves it when you hang out on their platform vs. just hopping on to post and hopping off.

Sort your Instagram following to those you’ve least interacted with and make an effort to build a relationship through social media with those individuals!

2. Launch an Email List Building Strategy

Does building an email list seem overwhelming? It doesn’t have to be! Start small and continue to provide value to your audience, while creating actionable ways to build your email marketing list. Below are some ways to increase your subscribers:

Include options on your website to subscribe
Create social media posts to promote your emails, exclusive email content helps increase subscriptions
Launch a promotion or a giveaway for those who signup for your email
Attend tradeshow events to grow your audience
Launch Social Media Advertising Campaigns that build your email list

Building your email list should be a top priority for your business. It is essential to have subscribers who want your content and are interested in what you are saying. Things can change quickly on digital channels that you do not control.

3. Keep Fresh Content on Your Website

Built your website years ago and have just let it sit since then? Guess what, that is not helping your business much at all. Having a monthly website strategy can help you play into search engine algorithms while also keeping your audience up to date on new services, staff changes and more!

Not sure what content to add to your website? Consider launching a blog and strive to create one blog post a month!

4. Plan, Plan, Plan

We like to call this “putting pen to paper” and that is exactly what you should do. Take some time to brainstorm ways that you can leverage digital marketing channels that align with your business goals. Your plan should always start with goals, then outline exactly what steps you will take to meet those goals.

If planning an entire year’s digital marketing efforts feels overwhelming, start with a quarterly plan, and begin executing.

5. Create a Marketing Funnel

Want to supercharge your business? Create a marketing funnel that continuously brings new prospects into your business. A funnel does the heavy lifting with automatic emails or SMS messages from those who opt-in to your offer.

Be sure to market your funnel across several different channels like Google Adwords, Social media ads and on your website!

6. Generate Lead Magnets

A lead magnet is something that you create and giveaway for free in exchange for contact information. This could be an e-book, checklist, webinar, etc. This type of lead magnet is great for building out your pipeline as well as increasing your email subscribers.

Keep your lead magnet hyper-targeted to your ideal audience for higher conversion rates of the right prospect.

7. Think Long-Term and Short-Term Marketing

Certain digital marketing channels (like Google Adwords and Facebook Advertising) are short term and your ROI typically happens quicker. Long-term digital marketing channels include SEO (Search Engine Optimization) and organic social media content.

Most short term channels include monetary investment, but the payoff is quicker for your business. These will definitely generate short-term successes but are just as important as your long-term strategies that help your business continue to grow. The ROI for long-term marketing channels is a bit longer, but the wait and effort are worth it!

Invest time and resources into a multi-channel marketing approach to build a lasting business.

Digital marketing can ignite your business but only if a strategic approach is taken. If you are looking for ways to take your business to the next level, let our team help!

About Backstage Digital

Backstage Digital is a digital marketing agency serving small and medium sized businesses across the US. We specialize in SEO, PPC, Social media marketing, social media advertising and data analytics. We serve as the marketing arm for our clients and build strategies that meet business goals. Contact us to learn more.

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Email Marketing: 4 Tips to Launch Successful Email Campaigns

Did you know that 49% of consumers would like to receive promotional email marketing from their favorite brands? _(Oberlo.com)

Sometimes you might wonder, “what do I have to say to my list of contact?” There are so many things that are email worthy when it comes to your business like:

Product / Services Updates
Sales, Promotions or Specials
Upcoming Events
Educational / Helpful Content
Internal Behind the Scenes or Happenings

Here’s Why You Should Consider Email Marketing

I know what you are thinking, great…another marketing channel I need to figure out and keep updated. But let’s look at the data.

Conversion Rates

Get this, conversion rates for emails are higher than social media, direct traffic, and search _{(Smartinsights.com)}.

Wait – go back and read that one more time.

Conversion rates for your email campaigns are higher than several of your current digital channels. Meaning, investing time, resources and energy into delivering consistent and strategic email marketing campaigns will amplify your business.

Cost Effective

Email marketing is one of the most cost effective ways to market your business. Platforms like Constant Contact and Mailchimp offer plans for SMBs that allow you to grow and won’t break the bank.

Most email providers charge based on the total number of contacts in your database, so you have the power to control your costs associated with this marketing channel.

Email Marketing Automation

You might have heard about automation and wondered if it was worth it?

It is no shocker that custom automation workflows have the highest click-through rates. _{(Omnisend.com)}

Email automation can be as simple or complicated as your business requires. Typically for an SMB, a simple 3-step email automation campaign will benefit your business. Build out campaigns that align with your customer’s journey and where they might be in the buying process.

Pro Tips for Launching Successful Email Marketing Campaigns

Make a Plan

Don’t even open your email software without already planning out your email campaign. Put your pen to paper first to plan. What are you going to say and who are you going to say it to? We recommend drafting email content in a Word Doc with the goals listed at the top for easy reference during your planning.

Take this a step further and align your email marketing plan with your other marketing channels to keep messaging consistent across social media, website, email and any direct marketing you are executing.

Pro Tip: Brainstorm a list of topics and keep it running for your email marketing campaigns.

Automate Your Email Marketing Campaigns

If a prospect from your email database opens your first email, have emails in place that send out within a few days to continue the conversation surrounding that topic.

This not only builds efficiencies with your email campaigns, it allows consumers to flow through your marketing channel from awareness to conversion with the help of educational, promotional and sales content throughout your email campaigns.

Pro Tip: Several email software platforms have this capability in place for 2 or 3-step email automation campaigns.

Video, Video, Video

Adding videos to your email can increase click rates by 300%._(Oberlo.com)

Keep video first when putting together your email marketing campaigns. In today’s digital landscape, we expect video content from the brands we purchase from. Videos can be a simple explainer video or some shots of your product “In action” – it depends on the overall message of your email campaign.

Focus your target persona at the forefront of your video strategy when combining video and email marketing for the ultimate win!

Keep it Consistent

Can you believe that your customers want to hear from you? Keeping things consistent is essential to keeping your brand at the top of their minds.

49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis. ^_(Oberlo)

When we talk about consistency with a brand, we always recommend starting small and building from there. Starting with a monthly email campaign, then increasing to a bi-weekly might be the perfect fit for your audience.

Whatever you do, keep things consistent vs the “every-now-and-then” approach.

Email marketing can seem overwhelming because there are several factors to executing a successful email campaign. These are just a few short tips to ensure you launch a successful email campaign for your brand!