Elevate Your Brand Presence Among NRIs in the UK during the Festive Season

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Reach Out To The Indian Diaspora in the UK During The Durga Puja and More

As the grandeur of Durga Puja approaches, we at BrandMan Consultancy are excited to present you with a unique opportunity to expand your brand's reach beyond borders.

Durga Puja, recently recognized by UNESCO as an intangible cultural heritage, is a vibrant showcase of Bengali and Indian culture, tradition, and heritage, that resonates deeply with the Indian diaspora worldwide.

Durga Puja has transformed into a global phenomenon, offering immense potential for businesses like yours to connect with the Indian diaspora in the United Kingdom.

Why The UK Market?

Durga Puja has transcended its roots in Kolkata to become a significant event in cities across the UK, such as London, Glasgow, Birmingham and Cambridge.

These celebrations draw large crowds, including Non- Resident Indians (NRIs) and local enthusiasts who participate in traditional rituals, cultural performances, and festive gatherings.

This diaspora community is not only a custodian of Indian traditions but also a vital market segment with strong purchasing power and a deep emotional connection to Indian brands.

The Opportunity for your Brand

The festival's extensive reach and high engagement level present a unique opportunity for Kolkata-based businesses to showcase their products and services to a wider audience. It is obvious that businesses leveraging cultural events like Durga Puja with targeted advertising and promotions see a significant increase in their brand recognition.

Thousands of Indians in the UK have their relatives and connections in Bengal. Be it care for their elderly parents, general healthcare, investment in real estate, need for hotels and resorts for accommodation or events, restaurants, financial investments, social events or the need for daily consumables, these NRIs are always looking for trustworthy brands and service providers back in Bengal. Not only for their own needs, but also for recommending to their closed ones staying in Bengal. Promotion of your esteemed brand in the UK would help you stay top of mind of these NRIs.

Moreover, your brand presence in London will enhance your brand value in India.

A 12-Month Social Media Promotion within the local Bengali Association of the UK and a global Bengali association would help you to be recognizable and trustworthy to your target audience.

Our Puja Offer

Promotion In London
  • #Standee x 2 in Durga Puja Pandal (Approx. Footfall 10,000)
  • #Standee x 2 in Mahalaya Event (Approx. Footfall 400)
  • #Standee x 2 in Kalipuja (Approx. Footfall 1,000)
  • #Audio Visual Display of Ad (Rotating Continuously) in Mahalaya Event (Approx. Footfall 400)
  • #12-Month Social Media Promotion within local Bengali Association once per month (60,000 Impressions)
  • #Logo in the creative for digital promotion of the Durga Puja (5,000 Impressions)
  • #Logo in the creative for digital promotion of the Mahalaya Event (5,000 Impressions)
Promotion In Glasgow
  • #Standee x 2 in Durga Puja Pandal (Approx. Footfall 2,000)
  • #Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 2,000)
  • #12-Month Social Media Promotion within local Bengali Association once per month (15,600 Impressions)
  • #Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh) (Approx. Footfall 2,000)
  • #Logo in the creative for digital promotion of the Durga Puja (1,300 Impressions)
Promotion In Birmingham
  • #Standee x 2 in Durga Puja Pandal (Approx. Footfall 2,000)
  • #Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 2,000)
  • #12-Month Social Media Promotion within local Bengali Association once per month (32,400 Impressions)
  • #Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh) (Approx. Footfall 2,000)
  • #Logo in the creative for digital promotion of the Durga Puja (2,700 Impressions)
Promotion In Cambridge
  • #Standee x 2 in Durga Puja Pandal (Approx. Footfall 1,000)
  • #Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 1,000)
  • #12-Month Social Media Promotion within local Bengali Association once per month (7,200 Impressions)
  • #Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh)" (Approx. Footfall 900)
  • #Logo in the creative for digital promotion of the Durga Puja (600 Impressions)
Promotion In Thames Durga Parade
  • #Standee in the boat (Approx. Reach 2,000)
  • #Audio Visual Display of Ad (rotating continuously) in the boat (Approx. Reach 2,000)
  • #12-Month Social Media Promotion within a Global Bengali Association once per month (54,000 Impressions)
  • #Logo in the creative for digital promotion of the Thames Durga Parade (4,500 Impressions)
Full Page Ad in Branded Notebook

A full-page ad inside the utility-branded notebook that will be distributed to 1000 Bengali families across the UK

Press Conference

Invitation to the Press Conference scheduled to take place in the British Club in Kolkata where bytes from representatives of brands will be taken by media.

Digital Promotion in India and in the UK

The entire initiative of presenting Kolkata's brands at the Durga Pujas in the UK will be published and promoted in the digital media.

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