Durga Puja, recently recognized by UNESCO as an intangible cultural heritage, is a vibrant show of Bengali and Indian culture, tradition, and heritage, that resonates deeply with the Indian diaspora worldwide.
Durga Puja has become a major cultural show in cities across the UK, such as London, Glasgow, Birmingham and Cambridge.
Durga Puja celebration draws large crowds, including Non- Resident Indians (NRIs) and local enthusiasts who participate in traditional rituals, cultural performances, and festive gatherings.
The Bengali community in different cities of the UK celebrate the festival of Durga Puja with much grandeur and fanfare.
The Bengali diaspora in the UK is the Custodian of Bengali culture and traditions there.
Upholding the Bengali culture in the UK needs support from Bengal.
There is a huge financial expense involved in the grand celebration of Durga Puja in the UK.
To cover a part of the cost businesses from Bengal can sponsor the events.
This will encourage the organizers to do more with the mission of preserving our culture in the UK.
The festival's extensive reach and high engagement level present a unique opportunity for Kolkata-based businesses to showcase their products and services to a wider audience. It is obvious that businesses leveraging cultural events like Durga Puja with targeted advertising and promotions see a significant increase in their brand recognition.
Thousands of Indians in the UK have their relatives and connections in Bengal. Be it care for their elderly parents, general healthcare, investment in real estate, need for hotels and resorts for accommodation or events, restaurants, financial investments, social events or the need for daily consumables, these NRIs are always looking for trustworthy brands and service providers back in Bengal. Not only for their own needs, but also for recommending to their closed ones staying in Bengal. Promotion of your esteemed brand in the UK would help you stay top of mind of these NRIs.
A 12-Month Social Media Promotion within the local Bengali Association of the UK and a global Bengali association would help you to be recognizable and trustworthy to your target audience.
Standee x 2 in Durga Puja Pandal (Approx. Footfall 10,000)Standee x 2 in Mahalaya Event (Approx. Footfall 400)Standee x 2 in Kalipuja (Approx. Footfall 1,000)Audio Visual Display of Ad (Rotating Continuously) in Mahalaya Event (Approx. Footfall 400)12-Month Social Media Promotion within local Bengali Association once per month (60,000 Impressions)Logo in the creative for digital promotion of the Durga Puja (5,000 Impressions)Logo in the creative for digital promotion of the Mahalaya Event (5,000 Impressions)Standee in the boat (Approx. Reach 2,000)Audio Visual Display of Ad (rotating continuously) in the boat (Approx. Reach 2,000)12-Month Social Media Promotion within a Global Bengali Association once per month (54,000 Impressions)Logo in the creative for digital promotion of the Thames Durga Parade (4,500 Impressions)Standee x 2 in Durga Puja Pandal (Approx. Footfall 2,000)Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 2,000)12-Month Social Media Promotion within local Bengali Association once per month (15,600 Impressions)Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh) (Approx. Footfall 2,000)Logo in the creative for digital promotion of the Durga Puja (1,300 Impressions)Standee x 2 in Durga Puja Pandal (Approx. Footfall 2,000)Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 2,000)12-Month Social Media Promotion within local Bengali Association once per month (32,400 Impressions)Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh) (Approx. Footfall 2,000)Logo in the creative for digital promotion of the Durga Puja (2,700 Impressions)Standee x 2 in Durga Puja Pandal (Approx. Footfall 1,000)Audio Visual Display of Ad (rotating continuously) in Durga Puja Pandal (Approx. Footfall 1,000)12-Month Social Media Promotion within local Bengali Association once per month (7,200 Impressions)Standee in 3 more events throughout the year (Kalipuja/ Saraswati Puja/ Holi/ Poila Boisakh)" (Approx. Footfall 900)Logo in the creative for digital promotion of the Durga Puja (600 Impressions)Invitation to the Press Conference scheduled to take place in the British Club in Kolkata where bytes from representatives of brands will be taken by media.
The entire initiative of presenting Kolkata's brands at the Durga Pujas in the UK will be published and promoted in the digital media.
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